It is no secret that children have always followed the example of adults around them. Their development, growth and education is highly shaped by the adults they associate with.
Children are very susceptible to role models, and in the Fashion Industry there are a lot of role models. There are good ones and bad ones certainly, but they have power over the minds of these children. Role models gain more power with the development of technology and the easy access it comes with. Kids can find anything they want online, they watch their favorite celebrities following trends and they wish to imitate them. The advancements in technology have been gradually affecting younger generations as they come. Generation Z, or people born after 1995, are constantly evolving. They are changing the traditional style from Generations that preceded them (Gen X and Y). This evolution is affecting the gender stereotypes for the better. As mentioned in previous blog posts, gender less fashion is attempting to challenge representations of gender fluidity in fashion. In the streets of Montreal, one could notice that more females are dressing in uni-sex clothing and people are getting playful with their choice of colors and hairstyles…
Celebrities like Jaden Smith who wears clothes by acclaimed designers made for women , at prestigious events captured and seen from all corners of the world, has a big influence on his audience as well as his career. A celebrity is seen as innovative and authentic and open-minded attracts more followers.
If one were to ask a group of millennial girls what their interests, opinions and values are, no doubt that one would see answers repeating from one respondent to the next. This is because people presenting themselves in a way that matches their digital impression management. Social media is slowly eroding the sense of individuality, making you feel like you just viewed the same picture one after another as you scroll through your timeline. Social networks and apps are meant to give the public a sense of belonging, and always feeling connected. We are constantly connected to our device and on these platforms because these apps target the 1% chance we have for fear of missing out. {slot machine} By spending so much of our free time online, it will alternately change how we view and present ourselves. Impression management are important in portraying the ideal sense of “me” to the public. Millennial’s rank highest in studies for spending the most time on social media platforms, which is no surprise that they are the most influenced and doing the most for social approval. [ telegraph UK] Our digital impression management is not only crucial in how others see and view our public image but it sets a standard for ourselves and others. By being able to edit and calculate our online activities, in order to present the best ideal of self to receive social approval, it is advertently forms a deceiving portrayal of you to yourself and to the public.
Because this young audience is subjected to the information they collect from social media, marketers use this heavy influence they have to market to the appropriate target consumer via influencers. I have mentioned before Jaden Smith, but there is many other celebrities that use the powerful of direct and instant communication through social media platforms to create trends or to market the already existing ones. Social media has really revolutionized the way the fashion industry works in my opinion. It has opened up doors for another major category of blogging, and influencers with thousands of followers are becoming more and more crucial to a company’s marketing and PR success.
For example: Kylie Jenner and her wigs. Kanye and his shoes.
MEDIA N FASHION 